Thursday, January 20, 2011
Welcome To......The Future!
As if on cue, this gem of a paragraph about digital comics from Mark Millar:
"My point last week was that we're always told digital cuts out all the middle men between creator and reader, but as I illustrated by detailing the percentages we're in exactly the same situation as we are with print and I still have no idea what my books sold as downloads. I read online that I had 8 out of the top 10 downloaded comics for the year, but I still don't know what the total numbers were. All I know is that my combined income for having the top ten downloads of 2010 is projected to be less I got for one issue of Superman Adventures twelve years ago (and that wasn't very much money at all)."
A couple of really interesting things happening in that paragraph. He's talking there about Comixology, which has developed into the place to buy digital books. Comixology's Top 10 biggest downloads were indeed dominated by Millar's Wanted and Kick-Ass.
He's telling us that he had eight out of Comixology's top ten books for 2010, and that said downloads combined paid him less than one comic's wages from the late 1990s.
And THIS is the future?
And yes, I do get that the scenario isn't perfect. The concept hasn't saturated into everybody's mind yet. We don't have the perfect app or the perfect device yet, and these Millar books aren't surrounded by every last single comprehensive comic book title. It's not ideal.
Except, everybody keeps saying that, but absolutely nobody behaves that way. I don't know anybody paying for digital books, and you don't either. Mark Millar doesn't know anybody buying digital books, because he has the all the "hot" ones, and they haven't paid squat. I don't know why he'd lie about that.
This is a really curious future, is all I'm saying. It's a future with no real people or any actual money in it. You'll pardon my prehistoric yet sardonic grin about the sublime awesomeness of The Future.
- Ryanosaurus Rex