Showing posts with label Thor. Show all posts
Showing posts with label Thor. Show all posts

Monday, January 17, 2011

Thor: The Mighty Offender part 2!





















Every time I think it's just not going to be fun any more to rip into the stupidity of Marvel, they go ahead and Marvel us with a new level of stupidosity.  With the Kenneth Branagh Thor movie coming out in May, Marvel have decided to reboot Thor to a new # 1, and then continuing the numbering on their old series but changing the name!

You can't make this stuff up, folks.  I mean, what could possibly be confusing about that, right?  We're going to continue the numbering on our Thor book, but next issue completely change the name, the creative team, characters, and direction.  We will simultaneously have the same writer continue his thread of narrative on a different book.  On what planet does this make sense?  Only on planet Marvel.

It gets particularly laughable when you read the fine print of the CBR article I discovered this story in.  Their reason for the expansive switcheroo?  Because they're looking for an "easy to point to jumping on point for readers intrigued by the film".

This is so backwards on so many levels.  I still can't believe that anybody is still under the impression that there will be any new readers intrigued by the film, because we have no evidence that such a phenomenon exists.  Apparently, Marvel hasn't twigged onto this fact yet.

"A wave of civilians will be moved to check the book out, so a clear, clean entry point is always welcome," Fraction told Marvel's official website.  This is so galactically stupid I don't even know where to start.  I give Fraction a bit of a pass, because he's being a company man and what is he supposed to say?  This is a Marvel issue, not a Fraction issue.  But it's still really, really, stupid.

Stupid because clean entry point was gone a long time ago, because you've already rebooted the franchise too many times for that.  This will be go # 4 at a "main" Thor book, five if you count the original Journey Into Mystery series.

Clean entry point?  Forget that.  That cover may have a # 1 on it, but it will all be connected to the prior series that went before it, and doesn't need a re-numbering.  Clean entry point?  Yeah, that's why you decided to launch a second book, right?  To really clean things up for us.  Thanks, Marvel.

And how clean is that Mighty Thor going to be in the back issue bin?  Where do I rack it when the inevitable trade comes out?  Do I rack it alphabetically with the "M"s and hope that everybody knows it's connected to the Thor trades down the shelves a bit?  Do I rack it with the Thor trades, and if I do, do I rack it chronologically after the stuff that was published just before but alphabetically isn't the same?  It's a nightmare.  It's all a useless, confusing, unnecessary nightmare.  This is not clean and clear.  This is why civilians don't bother with us in the first place.

So let's get to that.  Where is this "wave" of civilians produced by the movie going to come from?  Oh, I know.  Maybe it's that wave of civilians who just leaped at the chance to pick up your clear, clean, Wolverine Weapon X # 1 entry point?  Yeah, Wolverine Origins came out, and they did avoid this book in droves, didn't they?  Oh yeah. That was a super good wave.  Book died after 16 issues so you could reboot.  Again.  Huh.

Oh wait, I know!  It's probably the wave of civilians that stampeded toward your clear, clean, Iron Man Legacy book right when Iron Man 2 hit!  Yeah, that was a good wave.  You're riding that wave all the way to the 12,000 copy mark!  Yeah, Iron Man Legacy # 9 just clocked in at 12,483 sold.  Its mother must be so proud to be the adoring center of that avalanche of civilian support.

It's an embarrassment at this point.  You want civilians to check out your book, MAKE ONE CAN'T MISS BOOK and then TELL PEOPLE OTHER THAN CURRENT COMICS READERS ABOUT IT.  You're going to have millions of eyes on the intellectual property, and not one of them will be told that there's comic books available in that theater.  

Don't take my word for it, by the way.  Go ask Robert Kirkman if making your product pure and graspable works.  Walking Dead is an empire because he made it simple to grab hold of, and compelling once you grab hold of it.  Bam!  That's it.  There's your magic.  Marvel is still trapped in this "Well, if one book is good, then five books are bestest!"

Examine your own playbook and recognize that it doesn't work, Marvel.  You're mindlessly running the same ineffective gambits, and you're flushing it all so that you can milk three extra nickels on that Thor # 1 before it slides directly back down to prior levels. 

And in the interim, what?  Don't tell me there's no harm done.  It's another opportunity not only flushed, but used to make things worse.  To make things more confusing.  To make it more difficult to find back issues later, and trades later, and figure out what to read in what order later.  To further dilute the brand.  To further ostracize what few curious civilians might actually be out there.

Wave of civilians. Ha. Clean, clear entry point.  HA!  If it weren't all so sad, I think I'd sprain something laughing.

- Ryan

Saturday, July 10, 2010

Chronic Review: Thor - The Mighty Avenger # 1!


Thor: The Mighty Avenger # 1
Marvel Comics

Script: Roger Langridge
Pencils: Chris Samnee
22 pages for $2.99

This hit the stands on Wednesday and I was instantly attracted to it and irritated by it. The art is sort of odd and sort of cool at the same time. There's a little Scott McDaniel to it, certainly on the boots. What's fascinating about it to me (the art, that is) is how much it evokes in its simplicity. My eye sort of creates more depth than what the lines actually address. That's a talent, I would think. Good on Chris Samnee for that!

This comic also pisses me off, because I didn't know how to file it in my head. I'm actually more interested in it as an artifact than a text, if that makes any sense. Probably not. It would have scored me points during my days at the Ivory Towers, for sure. What I mean is that this comic is more interesting to me as a difficult to classify retail object than as a story.

Anywho. Let's start with the story, though, shall we?

Thor: The Mighty Avenger acts like kind of re-booty jumping on point. You point of view character is Jane Foster, who works at a museum in Oklahoma. She just got promoted to Head of Nordic Stuff. Thor bursts into the museum trying to get at an urn in a locked case. It looks like a Donald Blakey type stick, (one of several nods to previous Thor canon) but it's pretty clear that this is not Donald Blake. There is just Thor.

The guards shuffle him out after Jane Foster pulls a Dian Fossey and tames the savage bastard. One look at purdy Jane and Thor is all smiles, although he's not much of a talker at this point.

Fast forward a couple of nights and Jane and her ex-boyfriend Jim are almost struck by Thor as he's pummelled out of a local tavern. Mr. Hyde is making unwanted advances at a young maiden, and Thor stepped in to defend her honor. First he got taken down by a few rent-a-cops, now Mr. Hyde is wiping the floor with him.

Hyde's formula wears off, so he gets scarce after shouting some obligatory warning about future repercussions. Jane wants to take Thor to the hospital, but he wants to go back to the museum and that urn. Against her better judgement, Ms. Foster unlocks the urn for Thor, who promptly smashes it on the ground and recovers Mjolnir. A previously weak-ass Thor now seems ready for some serious kicking of bum. And that's where the issue ends.

As a story, this is not half bad. The players are established clearly and with a little flair. Jane is competent but slightly vulnerable, Jim is a douche, but the kind of douche who will double back and help a friend, even if she is acting a little irrationally. Thor is noble with a just a hint of goofiness. It reads with a 1970s tone, slightly contemporized.

This comic is pretty clearly establishing its own status quo, and starting from scratch with Thor crashing to earth on a rainbow bridge. You're getting this Thor story from the ground floor, no continuity baggage. The character is still recognizable if you've read previous material. They kept the "only Thor can lift Mjolnir" thing, and Oklahoma is obviously a nod to Straczynski, even if there is no Asgard floating around.

When Jane first meets Thor, he has no English skills at all. When she bumps into him two days later, he's pretty much got it down cold. But Thor claims he's been learning English for a week, not two days. Time travel or whatever, he's still a pretty smart cookie to crack any language in a week.

There are a few issues. One of the nods to prior canon is that Jane can't move the urn, because it contains Mjolnir. Only Thor can lift that bad boy. But that being the case, how was it ever transported to the museum then? Nit-picky, I know. Not a big deal.

I think the only thing that really "bothered" me inside the text was Mr. Hyde pimp slapping Jane outside the bar. OK, far more tame than what Kyle Raynor keeps finding in his household appliances. But this is supposedly an "all ages" title, (more on that later) and this is the kind of crap that would send Valerie D'Orazio running for her keyboard with emotional scarring. What's a kid supposed to make of this?

And I guess this is as good a time as any to segue into the artifact part of my spiel. It's just very difficult to just look at this comic and know what to make of it, how to place it, who to sell it to, where it fits in continuity if it does at all.

I believe after reading it that this is an "all ages" book in the vein of Marvel Adventures, only it isn't labeled as such. It just has a logo at the top saying "Thor - The Mighty Avenger". Except in this storyline, he's certainly not a member of the Avengers, nor is there even a trace of the Avengers in the comic.

Why isn't this Marvel Adventures Thor? Is it false advertising to use "Avengers" in the title just to try and cash in that team's current cache? I think so. Is it a hybrid book? The back page includes adverts for Pet Avengers, Super Heroes, and Spider-Man. (the former Marvel Adventures books) Right next to it is an ad for a mechanical Iron Man toothbrush, which is certainly for kids. But a few pages back is an ad for Hickman's Secret Warriors, which is a T+ book, not an all ages book.

The whole thing is confusing, just another in a long line of comics adding to the din of the cacophony. There is nothing in the solicitation copy that would help a reader or a retailer place the book, either:

"Written by ROGER LANGRIDGE Pencils & Cover by CHRIS SAMNEE He's banished, he's mad, and he wants to FIGHT. ROGER LANGRIDGE (Muppet Show, Eisner and Harvey Award nominee) and CHRIS SAMNEE (SIEGE: EMBEDDED, The Mighty) re-imagine the God of Thunder in THOR THE MIGHTY AVENGER! THRILL as he battles robots the size of cities! GASP as he tames the mightiest sea creatures! SWOON as he rescues damsels from the vilest villains! It's Thor as you've NEVER seen him, hammering his way into your hands TWICE this month! 32 PGS. (each)/Rated A ...$2.99 (each)"

OK, great. We know it's an all ages title. Fine. So is Amazing Spider-Man. Let me tell you about Grim Hunt part 3 that hit stands this week as well. It featured a guy in a spider suit tacked to the wall with knives and such to beams in a cross-like pattern. The Kravinoffs were using dark rituals in a blatant desecration of this certain Jewish guy's crucifixion. Plus they're locking up women in dark dungeons while committing a kind of costumed genocide on anybody with a spider in their namesake. The story is also thick with the concepts of suicide, madness, and depression.

Now, just to be clear, I'm fine with all of that. My point is that "A" for "all ages" has a wide jurisdiction. A REALLY wide jurisdiction. This Thor book could be complete fluff, or it could be a drunk dude with a Quixote complex who only thinks he saves these damsels from distress and then goes home to crank off a couple of ounces in front of his computer while watching the Batman XXX trailer, and then beats his wife. If you're a consumer or a retailer, you just don't know.

Is it in continuity or not? Can you tell from the solicitation? The word "re-imagining" seems to say no. But there's nothing in there to sell you on the idea that it's from the former Marvel Adventures line, which doesn't appear to exist any more.

If you're a retailer, how many copies do you order? Is this another Avengers book? There's already been 37, why couldn't this be another? It isn't.

Where do you rack this? There's nothing about the cover to identify it as an all ages book. I can't speak for all retailers, but I can tell you that I bought my copy of Thor the Mighty Avenger at a store that separates the "kids" books at the other end of the store from the regular material. Yet this was sitting in with the regular books. I doubt that they even knew it was an all ages book.

I suppose many people will say that's a good thing. "Good! We shouldn't be type casting and labeling books as children's material, because it's unfair and it basically signs the comic's death warrant, because nobody buys kid's books!"

I can see that argument, and labeling/typecasting sounds pretty heinous. But what about truth in advertising, and what about getting the right book into the right hands? I know for a fact that some people are going to be pissed when they get done with this comic, because it has nothing to do with regular Marvel universe, and they want their continuity. This comic doesn't "matter" in the same way that "Avengers" matters.

There are also going to be people out there specifically looking for comics where they don't want to have to worry about satanic rites being involved, and don't want to learn 70 years of continuity to enjoy their story. They won't be directed to this book, because nobody knows what the FUCK IT IS.

And how could they? Marvel wasn't clear about it, and I believe they were deliberately deceptive about it to try and avoid lowered sales. There's 12 or 17 Avengers books with Thor in it, an ongoing series, and I'm probably missing a couple one-shots as well. Who can possibly know what to pick up to satisfy a particular set of needs.

You know what would be the absolute perfect book to give to somebody after they walk out of that upcoming Hemsworth Thor movie? This comic. Civilians don't want to learn continuity, they want a cool character in stories they can pick up and understand readily. No reason to believe that this couldn't be that book. I only hope that it lives that long, because this is a tough market, the racks are glutted with shit, and this comic isn't being marketed correctly at all.

- Ryan